Tag: Social Networking

Social Networking is the collective term for different platforms and websites which allow users to create and manage their own online presence and identities, interact with other individuals and share content and ideas. It has revolutionized the way people keep in touch and share information, and has spawned a vast array of communities, networks and organizations. Social Networking provides a way to stay connected and keep up with friends and family, discover and share new content, make business connections and foster conversations with like-minded individuals. With social media, everyone can have a voice, join conversations and shape the digital ecosystem.

Market

Before 2009: How Did Facebook Enter the China Market?

Gustavo Nils

Facebook attempted to enter the Chinese market in 2009, but the Chinese government blocked its access due to the government’s restrictive policies on foreign media. As a result, Facebook had to look for alternative ways to reach Chinese users. The company set up a Chinese version of its website, called Renren, which allowed users to connect with their friends. Renren had a different look to the Facebook page and was focused on Chinese content, such as news and celebrity gossip. Despite offering Chinese users an alternative to its censored version, Facebook was unable to generate enough interest among Chinese audiences and eventually abandoned the project in 2011. Despite flashing out of the Chinese market, the experience gave Facebook insights into the Chinese language, customs, and culture that could serve the company as it continued to look for ways to enter the Chinese market.